1) How do teaser trailers vary from other trailers?
Teaser trailers vary from theatrical trailers by the way that they are usually shorter then a usual trailer (30-60 seconds), contain less footage from the film and usually more text. The footage that is may not even be in the final editing of the film, it may have been removed entirely or re shot with new lines, lighting or location, so a lot of what we see in a teaser trailer could vary greatly from the final trailer and film. They are released long in advance before the release of the film that they are advertising.
2) What is the purpose of teaser trailers? and 3) How do teaser trailer satisfy there purpose?
The purpose of a teaser trailer is to do just as the name suggests, to tease the audience of the upcoming film. This is to give the audience a flavour of what may happen in the film, but usually the primary focus is to advertise the film, rather then give away then say the storyline. Sometimes they'll say the release date or of any extras coming from this film, such as the book or video game. They also give the audience a taste of the casting choice, the genre of the film (set up through some basic conventions of that genre, so for example in the Harry Potter we see a lot of magic, so we presume its a fantasy).
4) How and why might they aim to suit social networking sites such as facebook? And video sharing sites such as youtube?
Facebook and youtube are some of the most popular websites on the internet. Advertisements on facebook are very frequent, you get them on almost every single webpage you vist and on youtube it could very easily become the featured video. By placing an advertisment, it is possible to get a lot of attention from those using the websites (as in us, the audience). Social Networking websites suit teaser trailers as they are a lot cheaper to advertise due to their shorter running time, but also as said earlier, it will gain attention from the audience.
5) In what ways do teaser trailers particularly suit the "high concept" movie - the myth?
-To come.
http://www.youtube.com/watch?v=9OLYhrs6XCw 2007.
This video, taken from Youtube, shows the teaser trailer of the 2007 film Antonement, featuring James McAvoy and Keira Knigetly.
http://www.youtube.com/watch?v=SXNQigB9__4 2008. This video, again from youtube, shows the teaser trailer of Angus, Thong and Full Frontal Snogging.
http://www.youtube.com/watch?v=3zf9IW-R5eI 2009
This video, from youtube, shows the first of many teaser trailers of the upcoming Harry Potter movie featuring Daniel Radcliffe, Emma Watson and Rupert Grint.
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